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Miskat Milu
12 jun 2022
In Discusiones generales
There are various types, functions, and roles in the application SDK (Software Development Kit). By understanding the characteristics of each SDK and using it correctly according to the india phone number list purpose, you can aim for cost optimization and improvement of policy efficiency. In this article, we will explain why you need SDK for app marketing, as well as basic knowledge and usage examples of typical SDKs AppsFlyer and Amplitude.* This article is a reorganization of the india phone number list webinar held in March 2022.Why you need an SDK for app marketing Dentsu Digital Matsubara Takumi (Matsubara) : SDK is a toolkit that summarizes programs for developing smartphone apps (hereafter, apps). In order to perform advertising effectiveness analysis and product analysis for app marketing, it is necessary to install the SDK in the app. If the SDK is not installed, external data cannot be acquired and the session will be interrupted before and after the india phone number list user downloads the app.wdynasfa-m_01If the session is interrupted, for example, it is not possible to know whether the inflow route to the app store is advertising or organic (natural inflow from other than advertising). Furthermore, it is not possible to india phone number list grasp the arrival rate of events (billing and application) after installation for each inflow route, and analyze user behavior in the app. Since CRM measures based on data are not possible. push notifications to users who do not log in, push notifications of new products, etc. will not be possible. It is the SDK that enables these marketing measures. There are different types of SDKs for apps, and each SDK has different areas of strength. In this article, we would like to india phone number list ask Mr. Elina Watanabe of Apps Flyer Japan Co., Ltd. and Mr. Masa katsu Yonder of Amplitude, Inc. to india phone number list explain "Apps Flyer", which is a typical SDK for measuring advertising effectiveness, and "Amplitude", which is an SDK for product analysis.
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